Monday, 14 December 2015

Fanzines- Qualitative Research

How might fanzines help short film producers build larger audiences/ communities?
Fanzines can help short film producers expand and build larger audiences as they can identify the type of genre of film these individuals favourite and want to be shown. If producers are able to recognise and identify the wants of their audience they will be able to increase the amount of people they receive watching their films.


http://uncannymagazine.com/article/short-list-ten-best-science-fiction-fantasy-shorts-web/



This website is dedicated to a Science Fiction and Fantasy based target audience including all different types of entertainment such as poetry, short stories and short films.




Wednesday, 9 December 2015

Qualitative research

Qualitative research is used to obtain information of opinions, views and motivations. This type of research is used to gain more detailed data rather than Quantitative research which is based on the numerical information and statistics.

Advantages:

  • More complex and detailed data collected
  • Candidates can be studied in more depth
  • Fewer restrictions and assumptions

Disadvantages:
  • Time consuming
  • More difficult to determine the reliability and validity of linguistic information
  • An increase in subjectivity involved in analysing the data
  • "Data overload"- opened questions

Methods:
  • Individual observations
  • Focus groups
  • In-depth interviews
  • Case studies
  • Secondary research

Quantitative research

Quantitative research is when numerical data is processed and obtained.
Quantitative research is easier to identify and define as there will be a decrease in the range of information collected rather than Qualitative research.

Advantages:
  • Collects numerical facts and information
  • Able to analyse the data gathered
  • Can be used to test hypotheses because of its ability to measure information using statistics

Disadvantages:
  • Might not be detailed or suited well enough to the criteria
  • Context of the study may be ignored
  • A large sample of the population will have to be studied for more accurate results

Methods:
  • Surveys- mail, online, handouts
  • Questionnaires- closed questions
  • Observation
  • Scales
  • Secondary data

Friday, 4 December 2015

Box Office figures

Short film names:
She
CyberWorld
Haunted Castle

Box Office:
£10,000
$11.2M
$13.7M

Rating:
9.0
6.6
5.2

Votes:
10
365
421

In conclusion the Short film that received the most votes was 'Haunted Castle' with 421. However this short film has the lowest rating out of the productions that i have chosen at 5.2. With 'CyberWorld' following shortly after at a rating of 6.6 and finally 'She' at 9.0. This short film made $13.7M from their audience viewing this. It is interesting to see the results of the productions as 'She' only made £10,000 although it was rated the highest although it has only been voted 10 whereas the other two short films are 300+. Looking at the votes that 'She' receive in comparison to the other productions; this film might not have been viewed as much as these. The rating is significantly higher and more positive than 'CyberWorld' and 'Haunted Castle' which leads me to believe that 'She' has had less views than these other chosen production films.

Collecting this data is a form of Quantitative research as this material is simple and numerical based. These figures are significant in collecting within my research as they allow me to identify the names of the Short films as well as the Box office figures, ratings and the amount of views each piece has. It is interesting to be able to see the different figures of the Short films as they are all different and vary in sizes as well as their popularity however they have all had some sort of success in being broadcasted to the audience. Collecting Box office material from these shorts is important as it will better my understanding about the amount of money you could potentially receive from creating a piece of work such as these. Receiving a significant and high amount such as these can develop and assist you in furthering your work and creating new and improved films.

It is important to identify Box Office figures as this can help me acknowledge how much my film will cost altogether to create. I need to be able to identify all areas of the pre-production process as well as equipment, insurance etc that will be required in order for my short film to take place.

Monday, 30 November 2015

Film festivals

http://www.sundance.org/festivals/short-film

Who are successful short film directors?



What film won the 2015 short film of the year? (qualitative review of the film)


How many entries Sundance get each year (Quantitative)

Types of research

Quantitative research is the process in which numerical data information can be used or obtained. Quantitative information is based on the statistics and numerical aspect. This information is normally simple and not detailed and only gives the numerical statistics of the subject you are researching; whereas Qualitative research is much more detailed about its findings.

Qualitative research is used to gain an understanding of reasons, opinions and motivations. This type of research is used to access and gather relevant pieces of information in additional detail. Qualitative research will be able to identify the more complex information.

Primary research is information that you have gathered yourself. This data is original and self discovered. Primary research can be an advantage in using as this material is new and fresh. The data that you have researched and gathered is your original piece of work; you are able to tailor and collect this however you want.

Secondary research is data that has already been collected by another individual but used in your work. The majority of the time Secondary research is easier and more accessible than Primary research. Primary research can be gathered using specific ways or extreme techniques that you might not be able to gain access to.

Open questions are questions asked that can have a long answer, it isn't answered shortly. Open questions can vary in the way they are carried out. Open questions tend to have an increasingly lengthy response whereas Closed questions are much smaller in the answers that are received. A few examples of Open questions that could potentially be asked are; "What sort of Short films would you be interested in?", "Do you have a specific genre that you are particularly interested in?"

Closed questions are questions that can be answered swiftly in a word or short phrase; normally yes or no. In comparison; Closed questions are more simple and less widely spread than Open based questions. Closed questions could include something such as; "Do you watch Short films regularly?", "Would you be interested in viewing a Short film?"



Examples of using Quantitative research are:
  • Programme ratings
  • Box office figures
  • Sales of potential DVD's


Qualitative research can be used to gather information such as:
  • Film reviews
  • Focus groups
  • Individual interviews


There are many ways that you can conduct Primary research such as:
  • Interview techniques
  • Questionnaires
  • Surveys
  • Observations
  • Audience panels


Secondary research can be carried out in various ways For example:
  • Accessing books and gathering the information from this
  • Using audio material
  • Referencing
  • Newspapers
  • Photographs
  • Ratings
All types of research that can be used is useful to an extent as they all have their advantages but although have various disadvantages.

Quantitative research is an advantage in using as it enables you to collect information about potential significant statistics, facts and numerical material. Although this can be an advantage to use in your research; sometimes the information is not specific enough and can not be as clear and detailed as it should be.

Qualitative research can be particularly useful as a type of research to use in your work. The reason for this is because the information you collect will be detailed and look at certain aspects of what you are researching. Although Qualitative research can be useful it has some potential disadvantages such as being significantly time consuming for you to collect. Another potential disadvantage could be that the displayed information might confuse or not be understood correctly by you or the audience.

Primary research is useful as it allows you to tailor and gather information that you specifically want however it can be very time consuming as well as have a significant cost.

Secondary research is an advantage in using because the information that you potentially want is already collected and presented to you. In comparison to this; Secondary research also has a few disadvantages such as the information being incorrect or inaccurate.