Quantitative research is easier to identify and define as there will be a decrease in the range of information collected rather than Qualitative research.
Advantages:
- Collects numerical facts and information
- Able to analyse the data gathered
- Can be used to test hypotheses because of its ability to measure information using statistics
Disadvantages:
- Might not be detailed or suited well enough to the criteria
- Context of the study may be ignored
- A large sample of the population will have to be studied for more accurate results
Methods:
- Surveys- mail, online, handouts
- Questionnaires- closed questions
- Observation
- Scales
- Secondary data
No comments:
Post a Comment