Self-generated
research
Controlled
observation
The researcher makes the decision of where the observation
will take place as well as the time, the participants and the circumstances of
the procedure.
Instead of writing detailed, lengthy paragraphs of the
behaviour observed; they often find it easier to code the behaviours according
to a previously agreed scale. The researcher systematically classifies the
behaviour they observe into different categories. Coding can involve numbers or
letters to describe the characteristics of the behaviour intensity. The
categories on the schedule are coded so that the data is able to be collected
and analysed easily which can then be turned into statistics.
Naturalistic
observation
Naturalistic observation involves studying the spontaneous
behaviour of the participants in natural surroundings. The researcher will
record what they see.
Participant
observation
Participant observation is a variant of the natural
observation, however here the researcher joins in and becomes part of the group
that are being studied. This approach was used by Leon Festinger in a famous
study that was based on different religious cult that believed the end of the
world was near. He joined a cult and observed the behaviour and reactions of participants
when it did not actually occur.
Participant observations can either cover or overt. The
researcher takes a false identity and role so that they are able to observe
other individual’s behaviours and attitudes.
‘Five Star’- our short film review company in Banstead.
Idea
Naturalistic observation- at a party
WHO TAKES DRUGS?
WHO SMOKES?
WHO DRINKS?
WHO’S UNDERAGE?
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