Tuesday, 12 January 2016

Primary Research methods

Interview techniques- formal, informal
Formal
  • A set time for the interview to take place
  • Dress appearance- suit, smartly dressed
  • Questions tailored to the applicant
  • Most commonly taken place for a job interview
Informal
  • A specific time is not set
  • The individuals are dressed normally


Observations (studying behaviour)
Observations often study human behaviour and gather an understanding of why individuals do and act a certain way. For example someone could observe the amount of television an individual watches a week and could develop this into how and why they do this. If this individual has a lot of free time and does not work during the day they will be able to relax and watch TV a lot more so than someone who works full-time and has many responsibilities and roles they have to complete in the day. This would be the process of observing these individuals and understanding why they do this.

Questionnaires
Questionnaires can be useful in gathering people's opinions and views on certain aspects of your subject. You will be able to identify potential strengths and weaknesses within your topic after conducting the questionnaire. Once you have gathered all of your audience responses you will be able to analyse these and make a decision with what to do to improve your research or subject.

Surveys
Quantitative
Types of questions- open (can have multiple outcomes and responses), closed (restricted answers; yes or no)

Focus Groups- small groups that discuss specific topics

Audience panels- Focus group where the viewers are assembled to give feedback and their opinions to the producers of the show
Participation in internet forums

No comments:

Post a Comment