Audience data- information that is received from the audience. I.e. screen testing, reviewing
Audience profiling- social and economic characteristics within the audience
Demographics- individuals that are linked together in some way. I.e. ethnicity, race, genders, social class.
Geodemographics- segments individuals included in this into further categories.
Consumer behaviour- the study of the behaviour of these people that are included in this and what their needs and wants specifically are. I.e. types of productions, effects and storylines that attract the target audience.
Consumer attitudes- these can include the audiences beliefs, feelings and behaviour. This can have a significant affect on the production as you will be able to identify what these individuals are interested in, what issues they are effected by etc.
Audience awareness- recognising what your audiences interests and preferences are. Doing so will increase your reputation and amount of viewers you receive.
No comments:
Post a Comment