The purpose and nature of Primary Research

Primary Research is original research that the individual gathers regarding their topic/ subject.

Advantages

• It's your own findings
• You can tailor the information how you want
• Recency of the data

Disadvantages

• Time consuming
• High cost
• An increase of resources may be required

Collecting Primary research is an advantage as it allows you to create and tailor your material in gathering the information to your own preferences. With Secondary research you are less likely to be able to collect data that is specific to your topic furthermore using Primary research can assist you in gathering relevant and important information that can help you in your production process. Collecting Primary research will also allow and show your audience that you are able to identify and investigate data and collect this regarding your subject. Using Primary research will enable you to gather information that will be of great use to you in this section of the process of production. Primary data will also allow you to collect information that is up to date and new. Collecting data that is new enables you to work with material that is fresh which means that it will essentially give you a more accurate outcome.

Collecting Primary research can however be a disadvantage as it can be very time consuming as well as cost a significant amount. The timing and cost of the production are two of the most important elements as you do not want to go over the planned amount that you are setting yourself furthermore you want to ensure that you use the appropriate amount as well. You want to make sure that you use your time effectively and do not waste it. You also need to ensure that you spend enough money on collecting the data you require however you do not want to spend too much as you need enough money to make the overall creation of the production successful. When creating Primary research it can require more resources than what it would to collect Secondary research. For example you might want to create a questionnaire for your audience or the public to complete and gather the information  you receive from that; you might decide to create your questionnaire document on Microsoft Word which is a resource that you require furthermore deciding where you want to display this; do you want to print it off and hand it out to individuals? do you want to display this on social media websites?